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Specialist clinic — Healthcare

An assistant that answers before the front desk can

Most incoming messages were the same few questions about appointments and pricing. We built an assistant that answers them from the clinic’s real information.

Year
2025
Industry
Healthcare

01Challenge

Hundreds of messages arrived daily across Instagram and WhatsApp and the front desk could not keep up. A large share were the same handful of questions: when is a slot free, what does this treatment cost, where are you. The genuinely important messages got lost among them.

02Analysis

  1. 01Categorising the real messagesWe classified a thousand past messages: close to seventy percent fell into five fixed categories.
  2. 02Where a human is requiredClinical questions and sensitive cases must never go to an assistant. We drew that boundary before building anything.
  3. 03The cost of a late replyMessages left unanswered for more than two hours were noticeably less likely to turn into a booking.

03Solution architecture

CHANNELSASSISTANTKNOWLEDGEHUMAN
  1. 01 — Solution architecture

    Channels

    • Instagram
    • WhatsApp
    • Site form
  2. 02 — Solution architecture

    Assistant

    • Message classification
    • Answers from clinic knowledge
    • Escalation boundary
  3. 03 — Solution architecture

    Knowledge

    • Appointment calendar
    • Treatments and pricing
    • FAQ
  4. 04 — Solution architecture

    Human

    • Front-desk queue
    • Sensitive cases
    • Sample review

04Results

  • Time to first replyup to several hoursunder a minute
  • Handled without a person0a meaningful sharerepetitive, non-sensitive questions
  • Escalated to the front deskeverythingonly cases needing judgement
ToolsClaude APIRAGn8nBooking calendar API

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